Toki is a fictional brand created as part of a visual communications class, centered around crafting a playful and approachable identity. Inspired by modern lifestyle brands, the project focuses on a logo system and branding materials that reflect the brand’s cheerful personality. Toki’s logo—a minimal, illustrated bunny—embodies warmth and friendliness, appealing to a younger audience or family-oriented market.

Deliverables included a cohesive visual identity, logo applications across digital and print platforms, and branded assets such as business cards, packaging concepts, and social media mockups.