Cinedrive
Project Type
Entertainment Experience Design
Role
User Research, Interaction Design, Branding
Timeline
4 Months
Overview
CineDrive is a user-friendly platform designed to enhance the drive-in experience for modern audiences. The platform combines the nostalgic appeal of classic drive-ins with innovative digital features, meeting the growing demand for safe, social-distancing-friendly entertainment options.
Project Background
With the rise of remote and isolated lifestyles, drive-ins have seen renewed interest. CineDrive was created to address pain points that many drive-in attendees experience, such as limited pre-event information, challenging ticketing systems, and inconsistent COVID-19 safety measures. CineDrive was developed to streamline these processes, providing a seamless and enjoyable experience for diverse audience demographics.
Research & Insights
We conducted interviews with various drive-in patrons to uncover common challenges and desires. Based on this research, our team identified several key user insights:
Health Concerns: Users lacked confidence in others’ adherence to health guidelines.
Navigation Difficulties: Many drive-in websites were outdated or hard to navigate.
Information Gaps: Attendees wanted clearer guidelines about seating, mask requirements, and available amenities.
Interest in Nostalgia: The drive-in setting evokes nostalgia and curiosity, especially for younger users who view it as a novel experience.
Solution & Key Features
- Intuitive Ticketing System:
A fully integrated, in-app ticket purchase system that simplifies reservations without redirecting to third-party sites.
- Clear COVID-19 Protocols:
Each venue profile includes detailed COVID-19 safety information, from mask requirements to seating guidelines, ensuring users feel comfortable and informed.
- Venue Navigation & Amenities Access:
A “Before You Go” tab allows users to explore amenities, parking instructions, and directions for a hassle-free arrival and departure.
- Nostalgic Branding & Experience:
CineDrive’s visual identity is rooted in retro aesthetics, evoking the charm of classic drive-ins through bold colors, familiar typography, and vintage-inspired icons.
Impact & Reflection
CineDrive has successfully brought renewed energy to drive-ins by catering to modern needs while preserving the nostalgic experience. The platform has empowered drive-in venues to attract a broader audience, ensuring safe and enjoyable experiences that foster a sense of community and connection.